top of page

Our Services

Explore Fractional CMO Services with a Free Consultation

Ready to unlock your brand’s growth with expert fractional CMO services? Connect with Amy DeTavis for a free 30-minute consultation to explore how fractional CMO services can elevate your marketing strategy and drive impactful results.

1

Branding

Whether you’re an established brand seeking new direction or a startup needing foundational fractional CMO services for branding, I’ll guide you through the process. Services include:

​

  • Conduct market research and competitor analysis 

  • Identify target audiences(s) and consumer persona(s) 

  • Brand purpose, values and mission statement 

  • Value proposition / USP 

  • Brand naming, brand messaging and brand tone of voice

  • Creative briefs

2

Marketing Strategy

My fractional CMO approach provides a tailored marketing strategy for your goals—be it launching products, improving customer acquisition, or strengthening brand awareness. Services cover:

​

  • Audit existing marketing efforts 

  • Messaging and positioning

  • Set goals, objectives and KPIs  

  • Communication framework across the entire consumer journey 

  • Marketing mix 

  • Budget development and allocation 

  • Go-to-market (GTM) planning 

  • Campaign briefs

3

Digital Marketing

For brands navigating digital growth, I provide fractional CMO insights on crafting effective digital marketing strategies to maximize ROI. Services include:

​​

​​

​

  • Channel planning 

  • Budget allocation 

  • SEM / SEO 

  • Paid media campaigns

  • Content creation

  • Influencer marketing

  • Social media 

  • CRM (Hubspot, Mailchimp, Wix)

  • Performance reporting and optimisation

bottom of page